The Challenge

Plain Sight Coffee came into the project with a clear vision: to move away from a minimalist, almost clinical aesthetic and embrace a more playful—but still premium—vibe that better reflects the brand’s personality. They wanted their website to feel as welcoming and approachable as their coffee, while still delivering a polished and intentional experience.

Beyond the visual overhaul, the goal was to improve the overall user experience with simpler navigation and a more intuitive interface. The product pages needed a thoughtful refresh to better communicate the story behind each coffee—highlighting key details like tasting notes, roast level, and origin. They also wanted to explore adding brew guides directly on the product pages to further educate and connect with their audience. In short, the challenge was to blend form and function: making the site more engaging, informative, and easy to explore, without losing the brand’s premium feel.

What We Delivered

We gave Plain Sight Coffee a fresh new look—one that feels more playful, but still premium. The redesigned website brings the brand’s approachable personality to life through improved navigation, a more intuitive user experience, and a vibrant design direction.

One of the standout features is a color-coded product page system, making it easier for customers to visually differentiate between coffee categories at a glance. We also restructured the coffee detail sections to be clearer and more informative—highlighting tasting notes, roast levels, and origin info in a way that’s both easy to digest and visually engaging. The result is a more interactive, user-friendly experience that invites exploration while educating customers along the way.

The Results

1. 142% Increase in Sales

Within just two months of launching the new site, total sales more than doubled—proving the power of thoughtful design and improved user experience.

2. 233% Growth in Orders

The new layout, clearer coffee details, and intuitive navigation directly contributed to a dramatic boost in customer engagement and conversions.

3. From D to A in Website Performance

According to GTmetrix, the website’s performance score jumped from a D to an A—ensuring a faster, smoother shopping experience for every visitor.

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Let's Work Together

Let's Work Together

Let's Work Together

Let’s Create a Shopify Store That Sells Effortlessly

We know what makes customers click, browse, and buy. With strategy-first design, we’ll craft a Shopify store that’s clear, engaging, and built to grow with you.

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